Marketing Communication Manager for Local Chain of Fast-food Assignment

Marketing Communication Manager for Local Chain of Fast-food - Assignment Example The market, contribution, and limitation of competitors are central to competitor analysis (Sekhar 2010 p.67). And it is a systematic review of competitor’s activities for gaining competitive advantage (Harris 2009 p.24). KFC remains the most important challenge for the Burger Hut. KFC has spread across the world and has largely been able to open various branches and franchises in almost all countries, including in the mainland China. Furthermore, it has been observed that the KFC has largely been to retain its current market share in China. And its current market share and market position have largely been supported by various factors. KFC has a strong brand image. Brand and quality are two words that are mostly used interchangeably. And when this is applied to KFC, it can be easily extracted that they collectively represent KFC’s image in the minds of its customer. It is relevant to highlight that it is the prime contribution of KFC brand image that has enabled the company to retain its market share in China and in other countries where it is currently operating. It would not be incorrect to say that effective marketing strategy has also played its role in making the KFC brand image more competitive and unique as well. The KFC has adopted different marketing strategy in which it gives more importance to all those methods which enable the company to penetrate the different markets. For example, in some countries, the KFC has opened up its branches and in other countries; it has issued the franchise ownership to the local investors.

Security Management Annotated Bibliography Example | Topics and Well Written Essays - 250 words

Security Management - Annotated Bibliography Example These different ways are meant to ensure the security of these facilities and minimize or entirely prevent disasters that may be brought about by them not being rigid. Some of these ways include: type of construction, access to the site, the height of the building and even location among other ways. According to Hayes, (2003) the traditional methods of loss prevention seem not to be working and especially in multi-million dollar companies hence putting the security of their assets in jeopardy. The senior management in these companies has decided on using technology as a contemporary measure to prevent further loss and protect the assets of the customers. This technology as a contemporary measure requires linkage with other managers in the business for it to be successful. According to the article, managers have always viewed security in terms of guards (physical security) as a form of security management. However, with cases of the guards and other physical security measures starting to be outdated and outmaneuvered by the information security system, the management has started adopting this by increasing the budget they allocate to the security dockets in their companies and this has gone way ahead to yield positive results as loss is prevented more without any injuries being inflicted on security